Monday, December 1, 2008

Aiming for Accuracy: the NSSF Response

It is obvious from partaking of the MSM that the majority of journalists know little about firearms beyond what they view on television or read. Some coverage seems as if its genesis was a Brady Center press release. So it was good to hear about the industry's response, which I have posted below:

NEWTOWN, Conn., Nov. 25 /PRNewswire-USNewswire/ -- The National Shooting Sports Foundation (NSSF) - the trade association for the firearms, ammunition, hunting and shooting sports industry - has launched a blog aimed at hunting down and correcting inaccuracies about firearms and the firearms industry. The blog, titled "Aiming for Accuracy," is updated regularly with news, links and other helpful resources designed to promote accurate communications about firearms issues in the media, among bloggers and with all firearms enthusiasts.

"Tomorrow is here," said NSSF President Stephen L. Sanetti. "In order to fully represent one of the oldest industries in the world, it is incumbent upon NSSF to utilize new communications tools. NSSF is dedicated to using every medium at its disposal to set and keep the record straight. We encourage readers to bring inaccuracies in the media to our attention, and we ask NSSF members and other readers of the Aiming for Accuracy blog to forward relevant postings to their local media and their favorite bloggers."

I urge anyone who views inaccurate and unfair news media coverage to compose factual messages to media outlets pointing out the errors. Don't make it a rant. Use these facts the NSSF has provided for a firm foundation. It would be great if every news room had copies of the NSSF publication, The Writer's Guide to Firearms and Ammunition, to supplement their style guidelines.

Also, reach out to reporters in your communities and take them shooting. Many of them are curious about firearms. The most powerful act shooters can take to preserve our rights is to close the gap that inaccurate perceptions have widened between us and others, journalists included.

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